True Story: I once did some evangelism training where I asked participants to list all the things they loved about being a Christian. I put the participants into discussion groups. The one nearest to the front sat there in stunned silence. No-one seemed able to share anything they enjoyed about their Christianity.
At the end of the session, a member of that group came up to me very perturbed. "This is not what I was expecting! People need to be able to turn conversations to spiritual matters. How are you training us to do that?" She mentioned some elderly friends of hers who have failing health. "How do we turn a conversation about a dodgy knee into a gospel conversation?"
I suggested that one of the things we might enjoy about being a Christian was that, when ill health strikes, we have a God who knows what it's like to be weak. We also have a promise that everything happens for a good purpose, etc, etc. I encouraged her to share times when her Christianity has helped her through bad health.
The penny dropped. It was almost as though she had never considered evangelism as a matter of sharing something personal and attractive. I'm guessing, but it sounded to me like she thought of evangelism as responding to arguments and switching conversational tracks to a set of truths. If that's the mentality then discussing what you like about being a Christian is one thing, evangelism is something else. Unfortunately such a view is all too common.
Recently I spoke with a friend about online ministry. Why do we create evangelistic content for online dissemination? I think it boils down to the question: Do we think the gospel is shareable? When we phrase it like that, the social media connotations become very helpful. Something shareable is something we like. And what we really like we share. What is evangelism? Surely it's sharing some eminently shareable news. And if we're not sharing it, maybe we need to stop, look and listen once again. Perhaps if we want to share it we should refresh ourselves with what we like about it.