A friend of mine just said "Your video's gone viral!"
Actually, I think it's "gone Man Flu". A "Man Flu video" is not exactly viral - its owner just makes a fuss and tells everyone about it. ;-)
My mate Millers and I were once discussing the relative worth of investing in people versus investing in media resources. I'll give him the last word on the matter:
"Videos don't go viral. People go viral."